McKenzie Partners

Content Director February 2020 – June 2022

• Worked on communications, content strategy and copywriting for clients in the not-for-profit, legal, automotive, retail, food and beverage and finance industries.

• Consistently delivered high-quality blogs, email campaigns, SEO content, social copy, TVC and radio scripts, Google Ads and PR content.

• Collaborated with cross-functional teams to ensure content aligned with client objectives and audience needs.

• Handled PR for McKenzie Partners, including writing media releases, press outreach and promotion on owned channels.

SumoSalad & Thrive

Content Manager January 2019 – February 2020

• Led the content strategy for SumoSalad and SumoWell ready meals, as well as Thrive following its acquisition.

• Wrote copy for blogs, social media, email campaigns, corporate presentations and product packaging.

• Worked with the digital director to develop and implement SEO strategy.

• Partnered with an external PR agency to create and pitch content to media.

• Managed content initiatives to convey brand values and drive engagement across multiple channels.

• Managed social media channels and incoming customer enquiries via these channels.

• Coordinated product, content and social media shoots.

• Assisted the marketing team with local store marketing.

Thrive

Content & Copy Manager September 2017 – January 2019

• Launched content-led initiatives to showcase brand values and drive engagement.

• Created blog content, SEO articles and weekly email campaigns through Mailchimp.

• Worked with an external PR agency to create and pitch content to media.

• Wrote copy for packaging and print assets, ensuring all copy complied with legal and regulatory requirements.

• Coordinated product, content and social media shoots.

• Managed social media channels and incoming enquiries via these channels.

Women’s Health Magazine

Features Writer & Digital Content Editor August 2016 – August 2017

• Wrote engaging articles across a range of verticals including lifestyle, nutrition, health, fitness and travel.

• Produced long-form features, interviews and news pieces.

• Adapted international articles for Australian audiences.

• Produced daily news articles for Women’s Health online.

• Shared and adapted content for Women’s Health social channels.

• Represented the Women’s Health brand at events and famils.

Women’s Health Magazine

Sub-Editor June 2014 – August 2016

• Proofread and edited articles for the print edition of Women’s Health.

• Fact-checked articles and ensured accuracy, clarity and compliance with legal requirements, including TGA guidelines.

• Ensured all copy conformed to the style guide and maintained the title’s unique voice and tone.

• Acted as an intermediary between editorial and production to ensure the team met tight print deadlines.

Girl Power Magazine

Deputy Editor & Editor of Brand Extensions December 2012 – June 2014

• As Editor of Brand Extensions, owned the planning, content and delivery of Girl Power’s spin-off magazines, including Pop Queen and the Girl Power Activity Book.

• As Deputy Editor of Girl Power, assisted in planning each issue, along with writing features and short-form pieces.

• Managed junior writers, contributors and interns.

• Ensured the tone and content of each issue spoke authentically to the young audience.

Girl Power Magazine

Features Writer March 2010 – December 2012

• Wrote features, short-form pieces and activities for Girl Power magazine.

• Managed junior writers and interns.

• Interviewed talent and represented the Girl Power brand at events.

• Learned a lot of Taylor Swift trivia :)

Education

Bachelor of Arts (Media and Communications)
University of Sydney – 2006 – 2009